• The idea
It's all about the gathering. Meeting up to share one spirit - Joy of Life. Club2Club is a club concept created with one focus, aspiration and intention - to have a world with people living in peace and harmony, in between each other, in between the people and planet. We believe that the unifying spirit from the dance floor creates a vibe leading to this state of inner and outer peace, emerging from one of the oldest human rituals - dancing together. With that said, we would love to see collaboration as a natural and default habit, rather than competition - living side by side. In the cultural setting of club-life, meaning a co-existence: Club to Club, Genre to Genre, Style to Style, Peer to Peer - grasping the core from where electronic dance music came and where we want to see it go. We would love to have a situation where we would not be forced to label the music played - the genres mentioned in the tags are to be seen as a guide, rather than a fixed end. Whatever takes the feeling to celebrate our life lived joyfully deserves a place within the club2club frame. Making your body, mind, heart and spirit move!
• The concept
We will aim to invite Guest DJ's from the European Sphere and beyond, that just recently made their breakthrough internationally, making a Swedish debut - we want to make talent spotting a hall-mark of our club concept. That also goes for domestic, undiscovered talent - to give a helping hand for Swedes that we want to see getting the recognition they deserve. There is a Swedish proverb - "don't cross the river to fetch water", and that applies for our Swedish invited Guest DJ's as well!
• The souls
Club2Club is a club concept co-founded by Anders Abrahamsson ("DJ Anders" - resident DJ, A&R/Talent Spotting / Bookings, Promotion/PR, Concept Coordination) and Johannes Fredheim, Drifter Design (Graphical and Web Site Design, Printworks, Venue / Light&Sound Coordination) and Fred Acler (Resident DJ), Zendorion (Resident DJ), in cooperation with Icon Management / Jimmy Persson.Head to the Facebook Group to get updates!
http://groups.to/club2club